How does targeted marketing benefit operators using Evolution Gaming?

• A. It reduces gaming options available to players
• B. It helps in attracting new players and retaining existing ones
• C. It increases the operational costs significantly
• D. It standardizes player behavior across platforms

Answer: (B)

Targeted marketing focuses on tailoring promotions and messages to specific player segments based on what they like to play, how often they play, and when they’re active. For operators using Evolution Gaming, this means presenting the most relevant live casino promotions, tournaments, and table access to each player. That relevance makes new players more likely to try the platform and keeps existing players engaged, leading to better acquisition and higher retention. Over time, this personalization boosts lifetime value by encouraging longer sessions and more frequent wagering. It also makes marketing spend more efficient by targeting audiences with the highest propensity to respond. It’s not about reducing options, significantly increasing costs, or forcing players to behave uniformly; instead it enhances the player's experience by aligning offers with their preferences.